Ready-to-wear plus size apparel label Moonlight Serenade has launched a new brand website that offers a personalized shopping experience for its audience, as part of its strategy to “develop new relationships directly with their customers.” Moonlight Serenade carries plus size dresses and lingerie in sizes ranging from 1x – 4x.
The new website, which launched earlier this year, took the plus size fashion brand months to complete and will give the label an opportunity to offer affordable clothing, as well as discounted merchandise.
At the heart of the new online presence is allowing plus size women to engage with all the brand has to offer. Size representation is also a brand promise. Upon visiting their website you’re greeted by models of various sizes and complexions.
Owner and head designer Kara O. prides herself in offering quality and ethical merchandise that plus size women can feel confident in. “All of our handmade pieces highlight style and comfort using the top available fabrics and materials,” shares Kara O. “All pieces are crafted in the USA using durable, vegan-friendly materials.”
To shop the collection visit www.MoonlightSerenadeApparel.com