We love a great designer collaboration and Lane Bryant is notorious for delivering collaborations that we ultimately fall in love with.
In the past they’ve co-created collections with influencer Tanesha Awasthi and designers Lela Rose and Christian Siriano. Now they’re partnering with another influencer Rochelle Johnson, the creative force and founder of Beauticurve to create a 10-piece collection just in time for spring.
“I have always loved Lane Bryant. And as a former associate, it is a total full circle moment for me to have the honor of co-designing a collection with the Brand,” said Johnson. “My experience in store opened my eyes to what plus size women respond to fashion-wise. It was beyond important for me to draw on that experience with the team at Lane Bryant to create dresses that women can feel joyful, spirited and empowered in. I want to inspire her to try new prints and colors, from blush pink to leopard print.”
To celebrate the Beauticurve X Lane Bryant collection Johnson and Lane Bryant will host two exclusive in store meet & greet events. The first event was held on March 19th and the 2nd exclusive event will take place on March 24th from 1-3PM at the Lane Bryant store in Johnson’s hometown of Little Rock, AR. The event will take place at Lakewood Village Shopping Center (2802 Lakewood Village DR.; Little Rock, AR 72116).
The collection of dresses and a jumpsuit is exactly what we need to get in the mood for spring. Each item reflects Johnson’s fashionable impact and signature style. Shop the Beauticurve x Lane Bryant collection in select stores and on LaneBryant.com.
Shop the Beauticurve x Lane Bryant collection in select stores and on LaneBryant.com.