If you logged onto Facebook this afternoon, and were greeted with several issues, you weren’t alone. Since earlier in the day, Facebook and Instagram users have been experiencing difficulty posting to their profiles, to groups, and logging-in. Even Facebook Ads have halted. As a society that depends heavily upon social media for personal and business reasons this is a huge inconvenience.
We connect with family, friends and in the case of business owners, customers via social media. So what do we do when there’s a massive outage? How do we stay connected when we’re disconnected?
Before social media, we managed to keep in touch with each other, so I believe that we should be able to adjust with ease.
Below are a few ways to stay connected when social media isn’t an option. While many of these suggestions will take some work, it’s important to be prepared in case something like this happens again.
Capture their email addresses and keep your customers in the loop on the products and services you offer by sending them weekly newsletters. This way you’re not so dependent on social media and it gives you the opportunity to connect with you outside of social media. This method can be used to stay in touch with friends and family as well.
Make sure you’re connected to social media platforms that are not owned by Facebook. That includes anything other than Facebook, Instagram, Whatsapp and Oculus (whatever that is). If Facebook is down, there’s a chance that their subsidiaries are down as well. Stay connected to your customers using platforms like Twitter, Vero or Ello.
Before you say no, hear me out. Texting is probably the best and easiest way to connect with your customers. Not only are our phones glued to our palms, text campaigns are a great way to receive instant feedback. To be completely honest, it actually makes customers lives easier and it allows you to reach more customers in less time.