Lane Bryant’s collaboration with influencer and style icon Tanesha Awasthi is a success!
The Girl With Curves x Lane Bryant collection debuted on September 9 and marked the brand’s first-ever collaboration with a top fashion influencer.
Channeling the Lane Bryant modern femininity and Awasthi’s sophisticated-yet-approachable take on style, each of the 20 pieces in the assortment of dresses, sportswear separates and outerwear is designed to favor curves.
“As a long-time customer and friend of the brand, I was intrigued that the company was founded by a woman in 1904, paving the way for every girl with curves to have a place in fashion,” said Awasthi. “Words can’t express how excited and honored I am to collaborate with a company as respected and iconic as Lane Bryant, and I can’t wait for everyone to see the amazing collection we created.”
Awasthi and Lane Bryant introduced the Girl With Curves x Lane Bryant collection in New York City during Fashion Week with an exclusive pop-up shop.
Girl With Curves x Lane Bryant is available in sizes 12-28 and retails for ($34.95 – $149.95) in stores and on LaneBryant.com.