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The Best In Plus Size Fashion – Spotlight Interview with Curve Culture Boutique


The Best In Plus Size Fashion – Spotlight Interview with Curve Culture Boutique

Today shines a spotlight on the Chicago based plus size boutique, Curve Culture.  With two stores, owner Qiana Norshea has curated the perfect mix of plus size clothing for the fashion forward diva.  Featuring everything from jeans and statement tees to evening gowns and cocktail dresses, Curve Culture is solidifying itself as the go-to spot in the Midwest for plus size fashion.  

How is Qiana, the friend different from Qiana, the business owner?

Qiana the friend and Qiana the business owner are almost identical. I am very down to earth and I absolutely love people. My goal is to make sure that our customers feel like friends or better yet family when they patronize us. I want my friends and my customers to feel the love and passion I have for my business which is why I strive to make Curve Culture a notch above the rest.

Have you ever met a customer that you didn’t like?

I wouldn’t say that I’ve met a customer that I didn’t like, however, I will say that no matter how hard you try it is impossible to please everyone so I have run into difficult customers but I always keep a smile on my face and treat them just like an easy going customer.

When you decided to open up a boutique, how supportive were your peers and family?

I thank God every day because I have truly been blessed with a team of super supportive family, friends, peers and customers who want to see my brand continue to succeed.

Is the plus size fashion retail industry in Chicago competitive and how do you set yourself apart?

There is only one other strictly plus size boutique here in Chicago so it’s not extremely competitive. I believe that we are set apart from that boutique and other boutiques across the country is that Curve Culture is more than just a boutique its a movement that makes Curvy women feel included and excepted just the way they are. We do this by hosting events and fashion shows that celebrate and empower women with curves.

What’s the best part of being an entrepreneur?

For me the best part about being an entrepreneur is seeing my vision and dream come to life because of all the hard work, sweat and tears I put in to my business.

What’s the biggest misconception about being a business owner?

I think the biggest misconception is that anyone can own their own business. Everyone is not built with the drive, ambition and determination that it takes to be a successful business owner.

Your fashion shows are an experience that every plus size woman should attend at least once in her lifetime. How do you come up with the concepts for the fashion shows?

Thank you! I have a very vivid imagination so each year I try to out do myself (I’m definitely in competition with myself) and the themes are usually inspired by what I see around me and how I can turn it into some sort of curvy woman revolution.

Is there one particular item that your customers can’t get enough of?

Yes, A Line dresses are always our best sellers because they complement so many different body types.

What’s next for Curve Culture Boutique?

We’re looking to open a 3rd location sometime this year so stay tuned because we have a lot more in store.

If you’re in Chicago, make sure you check out Curve Culture.  You can also shop online at

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