Lane Bryant’s Inspired to Give campaign embodies the brand’s charitable mission to empower, encourage and support women and children
Earlier this month Lane Bryant launched the Inspired to Give campaign in benefit of Nationwide Children’s Hospital. LB supports the Nationwide Children’s mission: that no child should be refused necessary care and attention for lack of ability to pay. Throughout the campaign, Lane Bryant will raise both donations and awareness for the hospital and its services through a variety of initiatives in stores and online.
“We are so grateful for Lane Bryant’s support and partnership,” said Nationwide Children’s Hospital Foundation President Jim Digan. “From our original point-of-sale campaign last year to this year’s impactful partnership with Pretty BIG Movement, we have accomplished so much for children all over the country. Lane Bryant is a dedicated, innovative, and committed partner.”
Throughout the month of April LB has offered customers several opportunities to contribute to the campaign. In addition to purchasing a $5 coupon book, clients also have the ability to “round-up” their in-store purchase to the nearest dollar for donation, or can contribute a flat monetary donation of a denomination of their choosing to the hospital.
As part of the Inspired to Give campaign, members of the dance company Pretty BIG Movement (who also appear in Lane Bryant’s Inspired by #ThisBody initiative) teamed up with several Nationwide Children’s Hospital Patient Champions for a special video that celebrates the spirit and strength of each child. The video can be viewed on Lane Bryant’s website and social media pages.
The campaign ends April 30th so you still have time to donate and support this worthy cause. Make sure you visit your local Lane Bryant store for details.