Baby steps are better than nothing.
The American chain retailer known as J.C. Penney is getting in on the plus size fashion action by launching a new plus size line for customers wearing a size 14 +.
The collection will be housed under the retailers new plus format, called “The Boutique” and will be available starting October 9, 2015. To keep things cohesive, J.C. Penney’s plus size landing page on the website is being renamed “The Boutique” as well.
J.C. Penney has over a 1,000 stores nationwide, but this new collection will only be available in 12 stores….. that’s it.
I’ll admit, it is a little disappointing, but we’re used to retailers being cautious with anything that has to do with plus size fashion.
I can’t wait to see what J.C. Penney has in store for plus size shoppers!
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