National sporting goods retailer Sports Authority has decided to launch their very own plus size active brand. The plus size apparel line is being launched under their in-house Aspire and Alpine Design brands and appeals to lovers of yoga and the outdoors.
With more retailers putting an emphasis on their plus size shoppers activewear needs, the demand is definitely there.
“Our plus-size customers have been asking for great fitting activewear and sportswear in extended sizing, and we are happy to accommodate this request by offering trend-right functional options at affordable prices,” said Stephen Binkley, Sports Authority’s executive VP/chief merchandising officer.
Together, the new Aspire line and the plus size Alpine brand offer tanks, tees, layering pieces, capris and shorts. Both lines are available in sizes 1X–3X and the average price is below $40.
The Aspire and Alpine Design brands are available at “select” stores and online.