ModCloth Calls On “Real Employees” To Promote Their New Swim Line

Let’s Celebrate The Natural Beauty of Women of ALL Shapes and Sizes in Swim Wear!

I’m sure you’re no stranger to vintage-inspired retailer Modcloth. Thanks to their Truth in Advertising pledge last year, the world took notice as they pledged to be the change that they wanted to see by celebrating women of various sizes.

When the world was busy chattering about plus size models featured in Sports Illustrated, ModCloth was busy at work creating imagery to support the message of inclusiveness and positivity – a message that they vowed to share when they took the pledge last year.

For their new swim line, ModCloth called upon several employees to bring the line to life and the result was quirky, fun and bold. Even their co-founder Susan Koger got in on the action.

Not only do the swimsuits look great, but to see them being modeled by women of different shapes, sizes, heights and with bodies the resemble the ModCloth customer, it’s something worth appreciating.

During the past year their extended sizes (16+) sales have nearly doubled and I can’t say that I’m surprised. Plus size women want great clothing and ModCloth definitely aims to please.

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