“This Girl Can” Campaign Tells The Real Story Of Women Who Play Sports…
The conversation of realistic representation of women of all sizes, shapes and ethnicities is typically reduced fashion retailers and magazine spreads, but what about commercials? Seeing women that resemble your likeness is important whether you’re shopping online, flipping through the pages of your favorite magazine, or in this case watching a fitness commercial geared toward girls and women.
I stumbled upon Sport England’s “This Girl Can” campaign this morning and I must admit, the concept is pretty dope. Not only is the video set to the tune of Missy Elliott’s “Get Ur Freak On” (which instantly gets you pumped), but the commercial features girls and women of all sizes exercising, jiggling and sweating.
This brilliant campaign captures what many of us go through when we visit the gym. I don’t know about you, but working out isn’t glamourous. As a plus size woman it involves holding your shirt down to keep it from coming up while you do your sit-ups and if that isn’t enough at times you may have to incorporate a few workout modifications.
In a society that obsesses over thigh gaps and having the perfect figure, we need all the confidence boosting that we can get. This video shows us that although we may feel alone at our respective gym’s, we’re not. Comments like “Sweating like a pig, feeling like a fox” and “I kick balls, deal with it” are intended to boost our confidence.
The goal of “This Girl Can” is to tell the real story of women who exercise and play sports. Contrary to what some think, fitness and sports aren’t just for women of a certain size. Many of us were cheerleaders, played softball and volleyball in our younger days and all of us weren’t thin. Some of us were plus size girls who grew into plus size women, so this commercial captures our untold fitness story.
Right now this campaign can be seen on prime time television ads, in movie theaters and in shopping centers throughout the U.K.. I hope that changes soon, because this commercial needs to be shown in other parts of the world as well.