Rue21 Offers Plus Size Clothing For Teens Wanting To Celebrate Their Curves In Style
Long before Torrid, Forever21+ or Modcloth, I was forced to shop at Lane Bryant, Ashley Stewart and Avenue. Although I frequent each of those stores as a 30+ year old woman, as a teen, it would have been nice to have stores that carried clothing with me in mind. After all, I never understood why a 13 year old should be forced to shop the same racks as her mom.
Like many of you, I’ve always been pleasantly plump and because of this I always wore clothing that made me appear a little older. It’s not that I didn’t want to wear the latest trends that my peers wore, because I did. Unfortunately, those trends weren’t available in my size. Although some stores like JCPenney, Sears and Kohls carried junior sizes, they weren’t quite my style as they were more childlike than what I had in mind. As a teenager, most major department stores completely missed the mark when it came to plus size clothing for teenage girls.
How things have changed.
A few days ago rue21, a retail leader in teen apparel announced that they were going to launch their new junior rue+ line nationwide. The range will be in available in size 14-24 with price points starting at a very affordable $9.99. The new range will feature everything that teenagers need to live a stylish life including skater skirts, bodycon dresses, cardigans, wraps and more! Talk about variety!
To promote the launch of rue21, the retailer has enlisted the help of Orange Is The New Black’s Danielle Brooks, as well as several prominent plus size bloggers, Gabi Gregg of Gabi Fresh, Tanesha Awasthi of Girl With Curves, and Chante Burkett of Everything Curvy and Chic.
“It’s an exciting time to be at rue21 with the milestones we’ve reached and the launch of rue+,” said Kim Reynolds, SVP, Merchandising at rue21. “As we continue to expand and meet the needs of our customers, we’re happy to give our plus size girl affordable style. It’s time to celebrate her curves and give her fashion that fits fabulously!”
Kudos to rue21 and rue+ for serving customer that are overlooked by fashion retailers and designers. If you think plus size women have it bad, imagine what a plus size teen goes through in trying stay in their age lane, so this news is definitely great news. I hope more stores follow their lead, but in the meantime check out rue+ at www.rue21.com.