Our love for the fashion retailer Modcloth isn’t a secret. Not only do they offer unique styles from independent designers, they carry clothing available in various sizes. Recently Modcloth released its “Truth in Fashion” report, with their co-founder Susan Gregg Koger penning an open letter in response these findings. Read the #fashiontruth letter here.
Back to the results. The findings of the report included the following:
Nearly three-fourths (71%) of women agree that there needs to be more diversity among fashion models.
Nearly half of women (47%) feel excluded by the fashion industry. Among plus-size women, that statistic rises to nearly two-thirds (65%).
When asked to describe their reactions to fashion advertising, 39% of all women stated they couldn’t relate to fashion advertising. 52% of plus-size women reported the same.
Two-thirds are more likely to buy from brands that use models of varying sizes.
Over half (58%) are more likely to buy from brands that use models of varying ethnicities.
Nearly three-fourths (73%) of women think that the current amount of retouching used in the fashion industry is misleading to consumers.
There were other findings, but these are some of the points that we connected with because they are the concerns of many of our readers. The results of this survey show that women want to see more women that look like them. Period. It’s not rocket science people. If brands want you to buy their product, why not feature models that look like you?
To read the survey and its results, visit Modcloth.com/fashion-truth