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Retailer Modcloth Shares Findings From Their “Truth in Fashion” Report

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Retailer Modcloth Shares Findings From Their “Truth in Fashion” Report

Our love for the fashion retailer Modcloth isn’t a secret. Not only do they offer unique styles from independent designers, they carry clothing available in various sizes. Recently Modcloth released its “Truth in Fashion” report, with their co-founder Susan Gregg Koger penning an open letter in response these findings. Read the #fashiontruth letter here.

Back to the results. The findings of the report included the following:

Nearly three-fourths (71%) of women agree that there needs to be more diversity among fashion models.
Nearly half of women (47%) feel excluded by the fashion industry. Among plus-size women, that statistic rises to nearly two-thirds (65%).
Image Source:  Judgment Of Paris

Image Source: Judgment Of Paris

When asked to describe their reactions to fashion advertising, 39% of all women stated they couldn’t relate to fashion advertising. 52% of plus-size women reported the same.
Roaman's is one brand that continues to use smaller models instead of plus size models.

Roaman’s is one brand that continues to use smaller models instead of plus size models.

Two-thirds are more likely to buy from brands that use models of varying sizes.
Swak Designs is one of the few brands that will use various sized models.

SWAK Designs is one of the few brands that will use various sized models.

Over half (58%) are more likely to buy from brands that use models of varying ethnicities.
Ashley Stewart uses models of various ethnicities

Ashley Stewart uses models of various ethnicities

Nearly three-fourths (73%) of women think that the current amount of retouching used in the fashion industry is misleading to consumers.
Modcloth recently pledged to stop using photo shopped images.

Modcloth recently pledged to stop using photo shopped images.

There were other findings, but these are some of the points that we connected with because they are the concerns of many of our readers.  The results of this survey show that women want to see more women that look like them.  Period.  It’s not rocket science people.  If brands want you to buy their product, why not feature models that look like you?

To read the survey and its results, visit Modcloth.com/fashion-truth

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