UK retailer Asda launches George Plus, an online exclusive line that goes up to size 32. Yay?
In bringing you this news, I feel like finally folks are seeing the light. Retailers are admitting that plus is under-represented and that there is a market, however, George Plus is online only.
I applaud the efforts, but as a plus woman we all hate online exclusive lines. Why can’t retailers carry the fashions in the stores? Don’t get me wrong, I shop online but only for certain items and it’s by choice not by force.
When it comes to buying pants, I have to try them on. I’m too tall for petite but short enough where some talls are too long. I digress.
According to the head of design Helen Low, “George shoppers want plus-size clothing that is on-trend, affordable and great quality. It’s important to us that we created a range designed specifically with plus-size silhouettes in mind.”
Asda claims their clothing will be more affordable than Evans and Asos Curve.
George Plus includes 35 pieces, including textured and printed blazers, skater dresses, embellished tops, tunics, leggings and maxi skirts. The range, which starts at size 18, is available through the George website now.
We’ll be checking to see if they deliver on this promise and to see if their clothing will be trendier than their competition.
Another score for plus!