After seeing photos of the Altuzarra for Target collection, plus size blogger Chastity of the blog Garnerstyle had mixed feelings. On one hand, the fashionista identified the collection as being beautiful and affordable; two qualities that all women desire in clothing, but her thoughts took a realistic turn when she realized that none of the clothing would be available in her size; her plus size.
To express her irritation with Target for, once again, leaving their plus size shoppers, Chastity penned a letter. In the letter she shared how she’s supported Target for years, only to be ignored by the chain retailer.
Year after year, season after season, you put out these gorgeous designer collections and you almost never include a plus range. Every time each of these collections is about to be released it feels like a slap in the face.
Chastity compared her relationship with Target to an abusive relationship, saying, “I can’t do this anymore. I will be personally boycotting Target altogether. No more housewares, grocery shopping, electronics…nothing. I’m done.”
Within days Chastity’s #BoycottingTarget hashtag gained traction and went viral thanks to retweets, reposts and shares on social media. Plus size women who support the movement have vowed to boycott Target as well and spend their money with companies who support them.
Even Target responded to the boycott by giving a quote to Refinery 29:
We never want our guests to feel disappointed, and if we’ve let them down, we apologize,” shared Target spokesperson Joshua Thomas. He continued, “We appreciate the opportunity to hear directly from our guests. We’ll take this feedback into consideration as we move forward. In the meantime, we offer a variety of plus options. We’ll also be introducing a new plus line in the near future that features a focus on the latest styles, all at great prices.”
Although it would be nice if Target thought about plus size women when bringing designer collaborations to life, thanks to retailers like Modcloth and Lane Bryant, plus size women aren’t ostracized in terms of shopping and fashion choices.