Who’s Really Benefitting From This Expansion?
Worldwide leading active wear brand for women Lorna Jane announced that it would expand its women’s XL range to include larger sizes for women who want to work out.
News of the expansion comes after an online petition was started pushing the Brisbane based company to think about the thousands of women who are deprived of the opportunity to exercise in fashion forward workout apparel from their company.
“We understand that bigger women want to look good in fashionable styles and colours and to that end, we recently extended our size XL range,” shared a Lorna Jane spokeswoman.
Don’t jump for joy just yet. Extending their XL range means that they now carry a size 14-16.
Since Lorna Jane now serves the U.S. it would be in their best interest to offer active wear past a size 16 but I guess something is better than nothing, right?
Let’s Chat. How do you feel about Lorna Jane offering extended sizes?
Source: Courier Mail