In the past, women (plus and straight size) have been vocal in their desire to see mannequins that reflect the body types of average sized individuals. Regardless of your size, we can all agree that using a size 0 mannequins to represent the masses is doing just the opposite.
Earlier this week, The Today Show produced a segment for their #LoveYourSelfie campaign and for the segment mannequins mirroring the images of five real people were created. To show that they are here for size diversity, JCPenney acquired those five displays for their Manhattan Mall storefront.
According to USA Today, the mannequins are modeled after:
- Dawna Callahan, who uses a wheelchair due to incomplete paralysis
- Neil Duncan, a former Army paratrooper who lost parts of both of his legs in Afghanistan
- Ricardo Gil, who has dwarfism
- Desiree Hunter, a 6-foot-1½-inch college basketball player
- Beth Ridgeway, a plus-size mom
“JCPenney understands that we’ve been fitting the diversity of America for over 100 years; we’ve been doing it broadly across the country for a long time. We understand, and we like to say ‘fit is our super power,” shared JCPenney’s Senior Vice President of Marketing, Debra Berman.
Berman continued, “We love the range of shapes, colors of skin, wallet, the lifestyles and the occasions that all of our customers shop for; we consider it a challenge and an opportunity to service that. And that’s what we’ve been doing– that’s the business we understand we’re in.”
The mannequins were created by Fusion Specialties, Inc. and are part of JCPenney’s “When it fits, you feel it” campaign.
Although the mannequins will be on display through the end of August, it would be great if this campaign were never ending.