Some Plus Size Models Aren’t ‘Plus’ Enough To Shop Where You Shop
Last week plus size models Alex LaRosa, Tess Munster and Myla DalBesio were joined by Plus Model Magazine Editor Madeline Jones on Huff Post Live to discuss the shrinking size of plus size models and if the models in question would be considered plus size women according to society’s standards.
As Alex (our September 2013 cover model) pointed out during the discussion, many of the larger plus size brands use models that can’t even fit the clothing that they carry. Instead of enlisting models that wear sizes 14 and up, it’s common to see models who wear a size 8, 10 or 12 modeling for some of your most beloved brands.
View The Huffington Post Conversation Below: ‘Plus-Size’ Models Aren’t Even Plus-Size Anymore
The conversation was an eye opener because the women on the panel said what so many customers think but may not say. The following quote from PMM Editor Madeline Jones was one of the many quotes that captured my attention. She explained:
I think what we’ve been following is what used to be the norm. Look at the fascination and celebration of plus size bloggers. You have plus size bloggers that are doing campaigns. These are not small tiny plus size bloggers, they’re bigger plus size models. And do you know why? Because they’re more of a representation of who the customer actually is. “
Since 2006, Madeline Jones as been actively bringing awareness to the plus size fashion and modeling industry by producing stunning editorials and sparking conversations about size and fashion related issues that push the envelope. Being in the industry for many years, she’s seen a number of modeling trends come and go. In her January 2014 editor’s letter Madeline shared:
I’m a size 22/24 woman and I find it VERY difficult to shop online because most of the models are very small. Years ago when I started my career in this industry there were models size 18 on the cover of catalogs and being seen in campaigns.”
Based on the images I’ve seen, conversations I’ve had access to and my own experiences, I concur, there’s definitely a shift in the way brands present themselves in the plus size industry. In my honest opinion, this shift is affecting plus size models and plus size women more than anyone else.
Sure, these companies may lose some customers, but we all need clothing so for the sake of not getting arrested for indecent exposure, we shop with these particular stores even if we don’t agree with their marketing practices.
As I was saying…… for obvious reasons it’s getting more difficult for models as small as a size 16 to find work. Furthermore, the practices of employing non-plus women for plus size brands is letting customers know that their loyalty isn’t enough to make these brands change the way they market to their supporters a.k.a. the buying public.