British department store, House of Fraser just announced plans to open a new online boutique dedicated to plus size fashion.
House of Fraser has over 60 stores in the UK alone where plus size clothing is sold next to straight size clothing. Dedicating an entire part of their business to plus size fashion is a pretty big deal.
Marie Claire UK spoke with Louise Bailey, Womenswear Brand & Concession Buying Manager for House Of Fraser. Louise Bailey shared:
We know our customers are women who want trend led pieces and won’t compromise on style or fit so we have carefully selected an assortment of brands that together create the style conscious woman’s perfect wardrobe.