Last month we announced that plus size brand Addition Elle was partnering with plus size model Ashley Graham to launch a plus size lingerie collection. The 14 piece collection features bras, panties and sexy chemises with a vintage feel in a beautiful palette of blush and black. Sizing starts at 36DD to 44 DD and the pricing ranges from $28.00 to $90.00.
When Ashley thought about the type of collection she wanted to create, she used her experiences as a plus size model to her advantage.
“I drew on my experiences as a plus size model to create lingerie pieces that work on the body and are as comfortable and supportive to wear as they are beautiful,” shares Graham. My goal was to create a luxurious collection which could flatter women of all sizes and ages, bringing out their inner sexy goddess as beauty comes from within and sexy is a state of mind.”
I love hearing about these types of collaborations and it’s always refreshing to find out that the model and/or celebrity involved took a hands on approach.
“Each piece has a special place in my heart and was inspired by bras in my personal wardrobe that I found to be both beautiful and supportive. I was really passionate about creating a beautiful, non-padded bra that every woman would want to wear that was supportive but sexy at the same time,” shares Ashley Graham.
Ashley Graham is impressed with the direction that Addition Elle is going and that’s one of the many reasons she collaborated with the Canada based brand. The feelings are mutual.
VP Merchandising Janice Leclerc shared:
“It’s been a great pleasure working with Ashley. She is as passionate about beautiful lingerie as we are. We have combined Ashley’s ideas with our extensive expertise and fit knowledge in lingerie design to create a truly luxurious collection that is not only beautiful but supportive and affordable to our customers.”
The collection isn’t available until November 1st but Addition Elle isn’t wasting any time in getting the conversation with plus size consumers started. Addition Elle is hosting a live bra fit chat on Facebook today. Click HERE for details.
In the meantime take a look at this beautiful visual of the Addition Elle/Ashley Graham lingerie collaboration.
Visit Addition Elle to view their recent collections.