Dove is notorious for launching campaigns that empower girls and women. This time they’re joining forces with journalist, writer and new mom Lisa Ling for their new initiative.
Dove Self Esteem Project launched their, “Let’s Make Girls Unstoppable” campaign during the fifth annual Mom 2.0 Summit. Their goal is to reach 15 million by 2015 with self-esteem programming and tools.
Anxiety about looks begins at an early age and is proven to hold girls back from reaching their full potential. A troubling 6 out of 10 girls stop doing the things they love because they feel bad about their looks. They disconnect from life and even avoid normal daily activities such as raising their hand in class or going to the doctor.
As a result of these eye opening statistics Dove is committed to doing what they can to make a difference including assisting in creating a world where beauty is a source of confidence, not anxiety.
With the help of Global self esteem ambassador, Jess Weiner and Lisa Ling, Dove will encourage moms and mentors to share photos, video and stories of girls in their lives enjoying favorite activities to inspire girls across the country to keep going, to be confident and always be unstoppable.
Check out the video below and get involved by visiting www.Dove.com/girlsunstoppable