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Target Offends Plus Size Shoppers With “Manatee Gray” Description

Fashion

Target Offends Plus Size Shoppers With “Manatee Gray” Description

Target really put their foot in their mouths with this one. Last week the retail company found themselves in headlines when it was discovered by Susan Clemens that they named one of their plus size dresses “Manatee gray.” A Manatee is a large mammal similar to a sea cow so you can understand how plus size women and shoppers were offended by this especially since the same dress in smaller sizes were described as “Dark Heather Gray.”

Target Offends Plus Size Shoppers With "Manatee Gray" Description

Target Offends Plus Size Shoppers With “Manatee Gray” Description

When asked about the offensive color Target spokesperson Jessica Deede advised that “manatee gray” is a seasonal color used across product categories on Target.com.

However, the company did issue an apology for the oversight after changing the color of the plus sized maxi dress to “gray” online.

Should plus size women be offended? Are you still a Target shopper?

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