This spring H&M did a little rebranding of its plus size collections known as H&M+. The plus is added to the original name symbolizing how fashion comes before size. Previously known as Big Is Beautiful (B.I.B.), H&M+ was recently launched with array of essentials for curvy girls in sizes 44-45 that can translate to great fashion season after season.
The collection includes the “perfect” long sweater, a great pair of skinny jeans, a flirty blazer and much more. Other fashion basics in the collection are twin-sets, white shirts and ankle pants.
To give the collection a fresh new start, H&M+ has enlisted the help of plus size supermodel Tara Lynn.
Here are some of favorites:
H&M+ Dress, $34.95: Knee-length jersey dress with a wrap-style front, and draping and gathers at one side.
H&M+ Top, $39.95: Short-sleeved lace top with a glitter effect. Button at back of neck. Lined.
H&M+ Swimsuit: Swimsuit with gathered fabric at sides, ruffle at neckline and over one shoulder, and narrow straps over other shoulder. Fully lined.