Connect with us

Women Want Commercials They Can Relate To


Women Want Commercials They Can Relate To

When reports began to surface stating that the use of plus size models resulted in the decline of self-esteem in women, I disagreed with this claim and I still do. According to Q Interactive’s Women’s Channel, I was correct in the way I thought. The Women’s Channel that specializes in researching women’s online behavior has found that when it comes to advertising women want a partner that understands the needs and want of women.

The best feeling in the world is to watch a commercial and say to yourself, “How did they know I needed that” or “They must be talking to me”.  A good online ad directed towards women addresses their needs and reality.  A company that continues to send their potential consumers relevant information they can use and delivers valuable information usually has a loyal customer base.

What do you want in a commercial?

Continue Reading
To Top